Lead intelligence
The lead arrives already understood.
The Compass intelligence engine watches every visitor on your website, scores the lead the moment it converts, and pulls out what they actually want, layout, location, budget, urgency, before your rep ever opens the record. No more cold first calls.
The pipeline
From a visitor on your site, to a profiled lead in your CRM, in seconds.
Signals captured
- Pages visited
- Layouts viewed
- Locations filtered
- Budget filters
- Time on listing
- Return visits
- Comparison views
- Financing pages
Profile attached
- Score0 – 100
- Layout2 BHK · sea-facing
- LocationVersova / Andheri W
- Budget₹1.6 – 2.2 Cr
- UrgencyHigh · returns within 48h
- FinancingHome loan likely
All processing happens within your tenant. No data is shared between vendors. No third party is in the path.
What we listen to
The signals are everywhere. We just write them down.
A serious buyer behaves nothing like a tire-kicker. The difference is in the patterns, which pages they revisit, how far they scroll into a floor plan, whether they read the EMI calculator twice. We capture these signals continuously, across the full visit, not just at form submit.
Pages visited
Which listings, in what order, for how long. The shape of attention.
Layouts viewed
1 BHK vs 2 BHK vs plot vs commercial. Multiple visits, more weight.
Locations filtered
Map zooms, area filters, neighbourhood comparisons.
Budget filters
The price range they actually filter to, not the one they say.
Return visits
Same device, same lead, two days later. Strong signal.
Financing pages
EMI calculator usage, loan eligibility, home loan partner links.
Comparisons
Side by side views, saved units, downloaded brochures.
Time of day
Late-night browsing patterns vs weekday-lunch patterns. Different buyers.
The score
A number on every lead, with the reasons behind it.
The engine produces a single score from 0 to 100, with a three-band label (hot, warm, cold). Every score carries its top contributing factors so a manager can challenge it, and a rep can act on it.
Weights are tuned for real-estate intent. Returning the next weekend is worth more than scrolling once. Reading the financing page is worth more than skimming the gallery. Time on price page matters. We tell you which.
Why the score is high
- Returned 3 times in 48 hours+28
- Spent 11m on the 2 BHK floor plan+21
- Filtered by ₹1.6–2.2 Cr explicitly+15
- Opened the EMI calculator twice+12
- Compared 2 units side by side+10
The extracted profile
We do not ask for it on the form. We figure it out.
Form fields exhaust buyers. Compass fills the profile from behavior. A buyer who spent eleven minutes inside three 2 BHK floor plans in Versova, all priced between ₹1.6 and ₹2.2 Cr, does not need to be asked what they are looking for. We already know.
Layout
What they want to buy
Layout type and configuration, inferred from listings they spend time inside, not from a dropdown.
Location
Where they want to live
Neighbourhoods, micro-markets, distance constraints. Mapped to your live project list.
Budget
What they can afford
A band, not a single number. We trust the filter behavior more than the form field.
Urgency
When they will move
Returning visits, financing-page activity, comparison velocity. High urgency surfaces first.
Channel
How they came in
Organic, paid, partner, referral. Carried into the rule engine for routing.
Financing
How they will pay
Loan likelihood, partner page activity, employer signals. Helps reps pre-qualify.
The call brief
Reps open the lead and the call is already half written.
The call brief sits at the top of every lead. Three things the buyer is interested in. Three signals on urgency. Two live units in inventory that match the profile. Nothing for the rep to dig for.
Priya is shopping for a 2 BHK, sea-facing, in Versova or Andheri West, between ₹1.6 – 2.2 Cr. She has come back three times in the last two days.
Layout
2 BHK · 900–1100 sqft
Location
Versova / Andheri W
Budget
₹1.6 – 2.2 Cr
Urgency
High · returns within 48h
Financing
Loan likely · 70%
Source
Organic / listing page
Matching live inventory
- Coral Bay · Tower 2 · 12A · 2 BHK · sea-facing₹1.82 Cr
- Pearl Marina · Tower B · 8B · 2 BHK · partial sea₹1.64 Cr
Re-scoring
A lead is not a snapshot. It is a series.
Compass keeps watching after the lead is captured. A buyer who comes back two weeks later, after a rep's missed call, gets re-scored. A lead that goes silent for a month cools. The pipeline reflects current intent, not the form fill from forty days ago.
Score history is visible on every lead. Managers can see exactly when intent rose, when it fell, and which touchpoint caused the move. Coaching conversations stop being about what the rep felt and start being about what the lead did.
Re-scored after every meaningful touch. Hot to cold to hot again, with the reasons attached.
On-tenant
Your data stays in your tenant.
The engine runs inside your Compass tenant. No cross-vendor blending, no shared training set.
Explainable
Every score shows its work.
Top contributing signals are on every record. A manager can challenge a score in under a minute.
Tunable
Weights are yours to set.
Pre-tuned for real-estate intent. Override per company if your funnel disagrees with the defaults.
Keep reading
Where the intelligence engine pays off next.
- Automation engineRoute on score, not on guesswork.Send your hottest leads to your strongest reps, automatically, with rules anyone on your team can read.Read
- InventoryMatch profile to live units in one query.When the engine extracts a 2 BHK, sea-facing, sub-2 Cr profile, the rep sees the two units that fit, in stock, today.Read
- SecurityYour data, your tenant, your region.Lead behavior never leaves your tenant. No cross-vendor training. No third-party model in the path.Read
Next
Show us your estate. We will show you ours.
A 30-minute working call. Bring a real brand, a real project, and a real role. We will run the workspace against your actual hierarchy.
Reply within 24 hours, IST business days. Calls scheduled in your timezone.